This was a fun and powerful campaign, connecting a newly refreshed brand (first designed by Spin CEO Kat Inokai in 2008) with the client’s dealer representative network at a luxury retreat in Mexico. As another company was hosting the retreat, the goal was not hard marketing, but a soft (re)introduction and connection to key distributors and spouses to strengthen relationships and position the brand for sales. Personal thought towards experience and enjoyment was put into 9 curated items, 2 were branded, and all were presented in a branded swag bag. complete with a guided menu from the client.
Pavilion Resource Fund
April 09, 2024