What I find fascinating about the digital world is the enthusiasm with which we attack all social media platforms, eager to bust out our most intimate victories and failures, and the ensuing dread that creeps up our spines as we realize that we have just engaged and committed to a serious exercise in personal brand management.
Whether you’re a mompreneur, or a multinational, brand has never been more relevant, and more misunderstood.
Branding, let’s face it is as much shield as it is strategic advance. The word can be a deft and evasive sweep over much of marketing, pr, design, and in between. You want to talk about a product’s positioning? Talk about its brand. You want to launch a fluff press release just for visibility? Write about brand. The CEO gets caught singing karaoke while bombed on Mai Tais? Spin it around the brand.
I started Spin The Idea after I thought I was done with entrepreneurship. It's true. Oh I had many years of alternately pushing and positioning my last 'baby' Sans Serif Media under my belt, but I secretly longed for the soft comfort of stability and was finally seduced by the prospect of a steady stream...