Recent Posts
If a Brand falls in the forest, is the answer a Rebrand?
I had a baby on December 13th, 2009 and the whole world shifted on its axis. All of a sudden the answer to simple questions like 'who am I' changed. My outlook changed. My style changed. My entire perspective on life changed. My definition of life changed.
I'm not the greatest with change. I love to...
Type A Personalities, Typography, and Typos: Why Spelling Makes the Difference
During portfolio critiques, one of the most common areas for improvement I point out is attention to typography. I don’t personally care about your familiarity with umpteen grunge fonts, or if you’ve pledged eternal devotion to Helvetica. But please, please, please, make sure you take another look at the body/header relationships, your use of white...
Demystifying the ‘BAM!’ – Brand & Approach
A little about me. I have a background in business consulting, graphic design, and design management. I work most comfortably in huge multi-disciplinary undertakings that involve multiple vectors - print, digital media, film and video, social media, event and experience design, and of course organizational structure and operations management. Whether it's a finite project or...