Category Archives: Small Business

Flirting with Start-Up

Entrepreneurship is not for Namby-pambies

Want to start up your own business? Here's 5 things to keep in mind before you take the plunge. I double dog dare you to read them. 1. The ‘You are your business’ Element When I was 11 years old, I went to my dad’s office for the day. I wanted a chocolate...
Read more

Does ‘Branding’ need a new brand strategy?

Whether you’re a mompreneur, or a multinational, brand has never been more relevant, and more misunderstood.

Branding, let’s face it is as much shield as it is strategic advance. The word can be a deft and evasive sweep over much of marketing, pr, design, and in between. You want to talk about a product’s positioning? Talk about its brand. You want to launch a fluff press release just for visibility? Write about brand. The CEO gets caught singing karaoke while bombed on Mai Tais? Spin it around the brand.

Read more