Flirting with Start-Up
Category Archives: PR/ Promotion
Hello Dolly!
Experience Design Fail: Up in the Air, A Case Study.
When you are one small part of a conglomerate, mass merger, or joint venture, how do you move ahead and strengthen your brand? Not like this. Referrals are a very common method for generating business, and having said that it’s not uncommon to see collateral stamped with multiple brands as a result. Wholesaling, brokering, joint...
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ASSUME THE POSITION
I once lived with brothers who had a penchant for long, involved games of Risk. They were gangly identical twins, with long torsos and even longer legs, who possessed the eerie we-used-to-be-the-same-egg familiarity of having the same physical reactions to situations.
One would enter the room and observe the other. After a few minutes he would...
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