Category Archive for "Design"

22 May

Over 1200 Views on Our Ten Thousand Steps Trailer. True Story.

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How did this happen? One second I'm reading a script my friend has sent me, and the next we're applying to the Toronto International Film Festival?! Life is awesome - especially when you grab the opportunities it gives you. Even moreso when you make those opportunities. I'm so proud of my team, and thrilled with the results and...

28 Feb

Experience Design Fail: Up in the Air, A Case Study.

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When you are one small part of a conglomerate, mass merger, or joint venture, how do you move ahead and strengthen your brand? Not like this. Referrals are a very common method for generating business, and having said that it’s not uncommon to see collateral stamped with multiple brands as a result. Wholesaling, brokering, joint...

28 Feb

If a Brand falls in the forest, is the answer a Rebrand?

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I had a baby on December 13th, 2009 and the whole world shifted on its axis. All of a sudden the answer to simple questions like 'who am I' changed. My outlook changed. My style changed. My entire perspective on life changed. My definition of life changed.

I'm not the greatest with change. I love to...

28 Feb

Does ‘Branding’ need a new brand strategy?

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Whether you’re a mompreneur, or a multinational, brand has never been more relevant, and more misunderstood.

Branding, let’s face it is as much shield as it is strategic advance. The word can be a deft and evasive sweep over much of marketing, pr, design, and in between. You want to talk about a product’s positioning? Talk about its brand. You want to launch a fluff press release just for visibility? Write about brand. The CEO gets caught singing karaoke while bombed on Mai Tais? Spin it around the brand.

Category Archives: Design