Category Archives: Content Creation

Brand New Territory

How the heck do you outsource and manage creative intellectual property at the same time?  Here are some tips to make the world your oyster.

I’ve noticed that ‘outsourcing’ still has a pretty unpatriotic stigma attached to it in the news. Let’s face it..It’s got a bad rap. Aside from North America’s struggling manufacturing industries, maybe...

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When Worlds Collide – Thoughts on Personal Brand

What I find fascinating about the digital world is the enthusiasm with which we attack all social media platforms, eager to bust out our most intimate victories and failures, and the ensuing dread that creeps up our spines as we realize that we have just engaged and committed to a serious exercise in personal brand management.

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