<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com) on Wed, 22 May 2013 13:51:00 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Blog</title><link>http://www.spintheidea.com/blog/</link><description></description><lastBuildDate>Wed, 31 Aug 2011 16:01:10 +0000</lastBuildDate><copyright>Copyright © 2010 Spin The Idea Ltd.</copyright><language>en-CA</language><generator>Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com)</generator><item><title>When Worlds Collide - Thoughts on Personal Brand</title><category>@bumpandhustle</category><category>Brand</category><category>Business</category><category>Facebook</category><category>Positioning</category><category>Promotion</category><category>Twitter</category><category>blogging</category><category>personal brand</category><category>reality</category><category>social media</category><dc:creator>Kat</dc:creator><pubDate>Wed, 31 Aug 2011 14:52:13 +0000</pubDate><link>http://www.spintheidea.com/blog/2011/8/31/when-worlds-collide-thoughts-on-personal-brand.html</link><guid isPermaLink="false">431827:4786363:12687368</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-12687368.xml</wfw:commentRss></item><item><title>Are you going? Social Capital: Social Media Learnathon</title><dc:creator>Kat</dc:creator><pubDate>Wed, 20 Jul 2011 16:23:40 +0000</pubDate><link>http://www.spintheidea.com/blog/2011/7/20/are-you-going-social-capital-social-media-learnathon.html</link><guid isPermaLink="false">431827:4786363:12195882</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-12195882.xml</wfw:commentRss></item><item><title>Does 'Branding' need a new brand strategy?</title><category>Brand</category><category>Brand</category><category>Business</category><category>Business Development</category><category>Client Relations</category><category>Communication</category><category>Marketing</category><category>Positioning</category><category>Strategy</category><category>Tools of the Trade</category><category>branding</category><dc:creator>Kat</dc:creator><pubDate>Fri, 18 Feb 2011 21:05:31 +0000</pubDate><link>http://www.spintheidea.com/blog/2011/2/18/does-branding-need-a-new-brand-strategy.html</link><guid isPermaLink="false">431827:4786363:10525387</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-10525387.xml</wfw:commentRss></item><item><title>Experience Design Fail: Up in the Air, A Case Study.</title><category>Airlines</category><category>Airport</category><category>Brand</category><category>Brand</category><category>Business</category><category>Business Development</category><category>Client Relations</category><category>Efficiency</category><category>Experience Design</category><category>Marketing</category><category>Marketing Faux Pas</category><category>Mergers</category><category>Positioning</category><category>Thomas Cook</category><category>Travel</category><dc:creator>Kat</dc:creator><pubDate>Wed, 26 Jan 2011 19:45:34 +0000</pubDate><link>http://www.spintheidea.com/blog/2011/1/26/experience-design-fail-up-in-the-air-a-case-study.html</link><guid isPermaLink="false">431827:4786363:10236658</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-10236658.xml</wfw:commentRss></item><item><title>Outside the Box is still Inside the Idiom</title><category>Brand</category><category>Brand</category><category>GAP</category><category>Marketing</category><category>Marketing Faux Pas</category><category>Positioning</category><category>logo</category><category>rebrand</category><dc:creator>Kat</dc:creator><pubDate>Wed, 06 Oct 2010 03:01:15 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/10/5/outside-the-box-is-still-inside-the-idiom.html</link><guid isPermaLink="false">431827:4786363:9109555</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-9109555.xml</wfw:commentRss></item><item><title>Sneak Peak! Putting the Statement in Financial Statement</title><dc:creator>Kat</dc:creator><pubDate>Sat, 18 Sep 2010 05:55:00 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/9/18/sneak-peak-putting-the-statement-in-financial-statement.html</link><guid isPermaLink="false">431827:4786363:8918706</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-8918706.xml</wfw:commentRss></item><item><title>Flirting with Start-Up</title><dc:creator>Kat</dc:creator><pubDate>Tue, 07 Sep 2010 03:51:49 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/9/6/flirting-with-start-up.html</link><guid isPermaLink="false">431827:4786363:8790658</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-8790658.xml</wfw:commentRss></item><item><title>Brand New Territory</title><category>Brand</category><category>Business Development</category><category>Outsourcing</category><category>Project Management</category><category>Tools of the Trade</category><dc:creator>Kat</dc:creator><pubDate>Wed, 21 Jul 2010 06:12:19 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/7/21/brand-new-territory.html</link><guid isPermaLink="false">431827:4786363:8319429</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-8319429.xml</wfw:commentRss></item><item><title>ASSUME THE POSITION</title><category>Brand</category><category>Brand</category><category>Business Development</category><category>Positioning</category><category>Positioning</category><category>Tools of the Trade</category><dc:creator>Kat</dc:creator><pubDate>Wed, 28 Apr 2010 13:56:40 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/4/28/assume-the-position.html</link><guid isPermaLink="false">431827:4786363:7468510</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-7468510.xml</wfw:commentRss></item><item><title>If a Brand falls in the forest, is the answer a Rebrand?</title><category>Brand</category><category>Client Relations</category><category>Tools of the Trade</category><dc:creator>Kat</dc:creator><pubDate>Fri, 12 Feb 2010 00:54:28 +0000</pubDate><link>http://www.spintheidea.com/blog/2010/2/11/if-a-brand-falls-in-the-forest-is-the-answer-a-rebrand.html</link><guid isPermaLink="false">431827:4786363:6655938</guid><wfw:commentRss>http://www.spintheidea.com/blog/rss-comments-entry-6655938.xml</wfw:commentRss></item></channel></rss>