Whether you’re a mompreneur, or a multinational, brand has never been more relevant, and more misunderstood.
Branding, let’s face it is as much shield as it is strategic advance. The word can be a deft and evasive sweep over much of marketing, pr, design, and in between. You want to talk about a product’s positioning? Talk about its brand. You want to launch a fluff press release just for visibility? Write about brand. The CEO gets caught singing karaoke while bombed on Mai Tais? Spin it around the brand.